Intel - AI PC
White Claw
I was approached by ETC to work on the pitch for the White Claw’s promo campaign.This led on us winning the pitch and working on 3 promo films that define the drink.
The Original, Iconic Flavour, and Cold Wave Filtered.
Working closely with the Art Direct I was tasked with coming up and executing camera fluid camera animations that will allow a seamless transition between the shots. Some initial scene and camera blocking started in Cinema4D and after transitioned into Houdini where all shots were sim-ed and rendered.
Another technical challenge was to go from micro scale to real life scale and to have a realistic transitions. Another challenge was to have the liquid as realistic as possible and also have it inside the branding boundaries(white water on white background).
I was involved in the project from the start till the comping and the delivery stage. During this time several VFX artist came on board and in some cases my task was also to oversee their work or bring them up to speed.
Body Armor
I was approach by WKNDHRS from Los Angeles to Art Direct and animate these promo videos for BodyArmor.
The brief was to show a life style items indicating a specific demographic that the product was marketed for. And more directly presenting some activities that they might be engaged in.
As a result it was decided on having a fully CG first part that transitions into a collage of 3D and 3D assets.
Initial styleframes and Art Direction
CG Garments
Explorations of CG garments I did in Houdini to try to build a garment from scratch without using any 3rd party software like Marvellous Designer.
CocaCola - Dream Worlds
Social media campaign for CocaCola for the lunch of the new line of special flavoured Coke.
NFT Garments
A part of the campaign was creation of NFT garments that you could buy.
Dutch Rummers
Dutch Rummers is a range of flavoured dark rums made according to the methods first employed by the Dutch settlers in Brazil.
Invoking the spirit of the original Dutch Rummers the group of academics forward- and backward- thinking Dutch scholars drinkers and distillers
who can trace roots back to the original Dutch rum made in Brazil Barbados Martinique and the Caribbean.
Taking its name from the heavy drinking vessel made renowned by Dutch mariners that some say lent its name to rum.
Process
The project started as an exploration of different techniques and visual languages inspired by the current projects in the Motion Graphics industry. Hence the name TRENDS.
Slowly but surely, it outgrew the initial premise and started to take on a life of its own with more ideas and techniques,
but maintaining the original underlying principle at its core. This led to a series of five short pieces, each with its own title that doesn’t take itself too seriously.
Intel’s installation at Mobile World Congress 2019 in Barcelona. A marriage of projection mapping and a scanning LED screen.
On 20m large 3D printed canvas of Barcelona was projected a combination of 2D and 3D graphics to show the benefit of bringing 5G to key industry sectors.
As a part of small team @Territory Studio I was in charge of lighting, animating, rendering, and compositing of the 3D map.
CG brad film for HERE Technologies.
The task was to imagine Dubai in the near future with delivery and maintenance drones, futuristic concept cars, vertical farms, and abundance of greenery all around.
The city is synced to act in perfect harmony by an Artificial Inelegance that links every technology in a whole ecosystem to better serve the inhabitants of the city and it's visitors.
The main technical challenge of the film was to create a realistic populated city and to deliver a final 8K resolution to be presented on 7x5meters LED panels.
Every single detail had to withstand scrutiny. The majority of the hero buildings were created from scratch to fit the narrative, with several stock buildings to fill the background.
My role was to come up and model the layout and hero building and also oversee the 3D production and
guide other 3D generalists. Also I was responsible for foliage, rendering, and technical optimization of the scenes.
AMABRUSH is the first fully automated toothbrush that cleans your teeth in under 10 seconds. Just pop AMABRUSH into your mouth, press the start button and let it do its magic.
The main objective for this project was to produce an enticing explainer video that would walk you through the usage of the AMABRUSH Automatic Toothbrush.
The video also had to serve as a marketing tool helping promote the product appealing to a wide demographic and to follow the brand guidelines.
Premium Sound
Our ‘Premium Sound by Bowers & Wilkins’ is one of the best audio systems in the segment, if not the entire market.
It has been developed together with renowned high-end audio manufacturer Bowers & Wilkins.
ECO Adaptive Cruise Control
The car is optimized for low fuel-consumption and CO emissions. The air suspension and Four-C system are set to Dynamic mode, which among other things means that the car is lowered by 20 mm at speeds above approximately 135 km/h for lower aerodynamic drag and consequently fuel consumption/emissions.
Sensus Navigation
The optional navigation function means that the driver and front seat passenger have access to Volvo’s fully integrated, connected navigation system with all its features and functions, like SiriusXM Travel Link (US).
Active High Beam
This system automatically switches between low and high beam (dipped and full beam) as oncoming vehicles approach and pass.
It is included in the mid and high level LED headlight options.
Oncoming Collision Detection
Oncoming Collision Detection is designed to assist the driver of a Volvo to avoid the risk of a collision with an oncoming car as a result of the driver of the Volvo drifting out of their lane into the path of such a vehicle. This situation most occurs as a result of driver error – generally a lack of concentration.
Wiper Blades Integrated
The rubber wiper blades incorporate 25 to 30 tiny holes along their leading edge, which are connected to a feed tube within the blade which in turn is fed from the washer reservoir.
On the forward strokes, washer fluid is injected through the blade directly onto the screen. On the rearward strokes, no fluid is injected, thus avoiding waste.
The official trailer of our 21st Berlin & Beyond Film Festival.
Coming up with the concept for this trailer I drew inspiration mainly from the concept of projecting motion pictures onto a blank wall.
From this initial idea, I decided to use as a wall or surface for the projections a volumetric sculpture that consists of a blend between cinema references (cameras, reels, lights) and a recognisable Berlin monument – the Brandenburg Gate.
Morning Show Opener for PRIME.
Working as a member of in-house team I was responsible for all aspects of the project starting with initial idea and ending with rendering, compositing and delivering the final files.
News Opener for CANAL3.
Working as a member of in-house team I was responsible for all aspects of the project starting with initial idea and ending with rendering, compositing and delivering the final files.
Chanel Id Package for CANAL2.
Working as a member of in-house team I was responsible for dynamic simulation and animation.
Media campaign about benefits of Moldova signing the Association Agreement with European Union.
My role was to came up with a visual that will represent the the step Moldova made towards integration into EU.
A series of videos for social media platforms to explain how to use just rolled out features for the new Volvo vehicles.
VOLVO - Armoured Vehicles
A set of style-frames for a pitch showcasing the body and suspension modifications along with security enhancements of Armoured Vehicles line-up from VOLVO.
